Robin Bière Naturelle: When passion becomes a business opportunity!

Robin Bière Waterloo, chronique CAE

The two founders of this business located in Waterloo are 33-year-old twins Mathieu and Hugo Noiseux Boucher. After a dozen years as brewer’s apprentices, they decided in 2017 to go into business and brew their own craft beer. The timing was ideal for the duo. Hugo, a chef by training between jobs, and Mathieu, an industrial designer, are dreaming about sharing their passion for craft beer with the public.

In addition to determination, perseverance, and passion, these entrepreneurs have demonstrated that they have vision. They had to be visionaries to imagine a brewery taking shape in the vast cabinet worker’s workshop they bought in late 2017! More than a year later, with the work completed and their production permit in hand, they began production in August 2018.

Aware of the competition in the sector, Robin Bière Naturelle stands out owing to its production process focused on fermentation and aging from 3 to 24 months in wooden barrels. The first beer produced, the Léa, a wheat beer fermented using a mixed method, is smooth and refreshing. Their second creation, the Achillée, is an amber beer with yarrow and conifer seedling flavours. They will be available in 750 ml and on tap.

To ensure efficiency, the beer will be fermented on site, while the wort will be brewed by Vrooden, establishing a collaboration between the two businesses.

Speaking of collaboration, the two brothers also recognize that which exists between the various organizations that have supported them as they started their business: The CAE provided financing adapted to their situation, Entrepreneuriat Haute-Yamaska helped them draw up their project, and the Town of Waterloo welcomed them warmly.

A few days from welcoming their first customers in their 20-seat tasting room, the promoters would like to install a patio this summer to take advantage of the business generated by cyclists who use the bike path beside the premises.

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